Community need

Tackling apathy, antisocial behaviour, and obesity

About Community need

There is a clear need for locally owned, locally led solutions to apathy, anti-social behaviour and obesity that are sustainable and not dependent upon government funding for their success.

In Britain today, indicators show that hundreds of communities are struggling across the nation, every populous city and town contains communities afflicted by the affects of deprivation, obesity and/or inactivity :

  • nearly one in four Britons are obese – this trend starts early, 9% of children start primary education obese, growing to 18% by the time they leave
  • 80% of young people in Troubled Families, responsible for most anti-social behaviour say that “they have nothing better to do”, “they don’t know any better” and “they don’t feel a connection to others

The Chief Medical Officers Guidelines, released by DH in 2011, are unambiguous: exercise for children is vital, the cost of inactivity to the UK economy is £8.2bn.

The problems of apathy, anti-social behaviour and obesity are linked to activity-levels and a feeling of connectedness – too few people have healthy minds, bodies and hearts. The scale of the problem is too large and too dispersed for top-down, national government-led programmes to be effective, while local governments have neither the money nor the methods to buck these trends.

There were hopes for a social and sports participation legacy from the organisers of the London 2012 Olympics. While the games inspired much of the nation, it’s generally accepted this inspiration isn’t being activated by the Game’s organisers to help struggling communities thrive. But that’s ok, as SportInspired and its business partners have a plan: The National Community Games.


Population, health, education and crime data from the Office of National Statistics and the Department of health, show us that of the 100 most populous towns and cities in the United Kingdom all have populations suffering from apathy, anti-social behaviour and/or obesity. Indeed, these conditions occur in significant pockets for geographies of every 23,000 people. Given SportInspired has a proven track record of delivering projects that help tackle these social ills, there is a social need across the UK for over 1,000 Community Games projects in these 100 most populous towns and cities.


  • We work with SportInspired because they know how to deliver for the community and for corporates.
    Nick Wright-Head Community Affairs, UBS
  • When I did 10 metres I felt great. I felt really happy when I did my 250. Everyone says “Well done” and “That’s great Lewis” and that makes me feel happy. It’s like an achievement of my life. It’s one of the best things I've ever done.
    Lewis Deller-Student at Valence Primary School
  • SportInspired’s Games aren’t just about having a fantastic day. It is great for business and delivers a foundation for promoting sports participation and accessing sport in the community, leaving a tangible and sustainable legacy we can all be proud of.
    Bob Thust-Marketing Director, Deloitte
  • You see the kids coming in and some of them are as quiet as anything, withdrawn, and they go out and they are maybe six inches taller than they were when they came in, you know, just on a complete high.
    Sky Volunteer
  • SportInspired’s approach has provided the Council with a platform that brings all key stakeholders together and helps us to align our projects and initiatives. In a recent Games programme, 92% of the 900 young people stated they were more likely to take up sport, had improved their team working skills, and had more confidence.
    Andy Knight-Group Manager for Community
  • I want to say how pleased me and my husband are about all the opportunities you have given my boy. He is really proud of himself and we are really proud of him as well.
    Mr. and Mrs. Williams-Barking and Dagenham Parents
  • Through working with SportInspired, I have gained many local contacts with schools, community clubs and local community. SportInspired has played a key role in helping to lay down a clear pathway to the community that will help further develop and inspire our children. Thames View Junior School has welcomed this with open arms, and so have many other schools in the Borough.
    Cameron Hall-PE Coordinator, Thames View Junior School
  • The games are great! It gives young people the opportunity to try a number of different sports and that is key. It has really raised the awareness of basketball in the community and has helped our school programmes grow from strength to strength.
    Barking & Dagenham Thunder Basketball Club
  • I had fun with my friends and it was the best day of my whole life!
    Stanley-Year 4 at Avonda
  • I deal with a lot of difficult customers on the phone, and whenever I get a difficult customer I just think of the day I was there and how happy the kids were.
    Sky Volunteer
  • Thanks for the amazing opportunity, the students loved it, and will remember it for a long time.
    Andrew Rogers-Teacher at Westminster City College
  • “SportInspired has become a key partner in the delivery of a lasting legacy of sports with our School Sports Partnership and its member schools. They clearly understand the needs of schools and young people when delivering their programmes, which are of the highest quality. We welcome any future involvement with the organisation and its employees, in helping to inspire a generation.”
    Craig Malkin-Sheffield School Sports Partnership

Some of our fantastic partners

If you would like to discuss working together, please get in touch.