The Board

We have a small and growing board who support, challenge and ensure quality throughout everything we do.

Charlie Smith

Charlie Smith is the Director of Marketing at VisitScotland. His career has spanned 17 years working in marketing, sales, and product management for businesses such as BT, Orange, Vodafone, the Royal Bank of Scotland, and OVO Energy.

Charlie is originally from Edinburgh and takes a keen interest in social enterprises. He is very proud to be a teammate with SportInspired where he says he was “...blown away by the energy, innovation, and purpose displayed by the team.”

He is a hugely a positive factor here at SportInspired, helping kids get the same opportunities he had growing up. Charlie recognises that sport and the role models he met along the way played a huge part in his development and wants to share that with communities across the country.

Peter Thomond

Peter Thomond

Peter Thomond is the Managing Director of Clever Together and co-founder of SportInspired. He has worked with companies across the world and holds a PhD from Cranfield University in the field of innovation and strategy.

Inspired by the power which sport had to help him overcome difficulty in his childhood, Pete enjoys bringing sport and healthy living to others – especially young people – as the benefits are infinite, opening doors to a life-time of positive action.

Today, Pete supports leaders to transform their approaches to change and strategic planning, through staff and stakeholder engagement – well managed open innovation. Given his passion for health and care Pete likes to focus extensively on the UK healthcare sector.


  • We work with SportInspired because they know how to deliver for the community and for corporates.
    Nick Wright-Head Community Affairs, UBS
  • When I did 10 metres I felt great. I felt really happy when I did my 250. Everyone says “Well done” and “That’s great Lewis” and that makes me feel happy. It’s like an achievement of my life. It’s one of the best things I've ever done.
    Lewis Deller-Student at Valence Primary School
  • SportInspired’s Games aren’t just about having a fantastic day. It is great for business and delivers a foundation for promoting sports participation and accessing sport in the community, leaving a tangible and sustainable legacy we can all be proud of.
    Bob Thust-Marketing Director, Deloitte
  • You see the kids coming in and some of them are as quiet as anything, withdrawn, and they go out and they are maybe six inches taller than they were when they came in, you know, just on a complete high.
    Sky Volunteer
  • SportInspired’s approach has provided the Council with a platform that brings all key stakeholders together and helps us to align our projects and initiatives. In a recent Games programme, 92% of the 900 young people stated they were more likely to take up sport, had improved their team working skills, and had more confidence.
    Andy Knight-Group Manager for Community
  • I want to say how pleased me and my husband are about all the opportunities you have given my boy. He is really proud of himself and we are really proud of him as well.
    Mr. and Mrs. Williams-Barking and Dagenham Parents
  • Through working with SportInspired, I have gained many local contacts with schools, community clubs and local community. SportInspired has played a key role in helping to lay down a clear pathway to the community that will help further develop and inspire our children. Thames View Junior School has welcomed this with open arms, and so have many other schools in the Borough.
    Cameron Hall-PE Coordinator, Thames View Junior School
  • The games are great! It gives young people the opportunity to try a number of different sports and that is key. It has really raised the awareness of basketball in the community and has helped our school programmes grow from strength to strength.
    Barking & Dagenham Thunder Basketball Club
  • I had fun with my friends and it was the best day of my whole life!
    Stanley-Year 4 at Avonda
  • I deal with a lot of difficult customers on the phone, and whenever I get a difficult customer I just think of the day I was there and how happy the kids were.
    Sky Volunteer
  • Thanks for the amazing opportunity, the students loved it, and will remember it for a long time.
    Andrew Rogers-Teacher at Westminster City College
  • “SportInspired has become a key partner in the delivery of a lasting legacy of sports with our School Sports Partnership and its member schools. They clearly understand the needs of schools and young people when delivering their programmes, which are of the highest quality. We welcome any future involvement with the organisation and its employees, in helping to inspire a generation.”
    Craig Malkin-Sheffield School Sports Partnership


If you would like to work with us contact us today.