Introducing the TUI Games

December 9, 2015

New partner. New community. New adventure.

Read all about our latest partnership and why we’re so excited to be working alongside them…

Who are TUI?

TUI are the world’s leading travel business. They are present in 180 countries, including the UK, Germany, France, Russia, to name just a few. In the UK market, they own brands such as Thomson, First Choice, Crystal Ski Holidays and Hayes & Jarvis. TUI UK employ over 13,000 employees and serve over 5.2 million customers each year.

Why the TUI Games?

With their head office based in Luton, a lot of their employees come from the local area. TUI are looking to increase their engagement with the local community and have therefore partnered with us at SportInspired to organise and run the TUI Games.

This project will bring the local community together and provide a platform for young people to develop skills through sport. The Games will launch in March 2016 with a multi-sport festival for 220 primary school children from the local area and up to 50 TUI employees who will volunteer to lead the sport activities and mentor the children on the day. This will be matched by 50 young leaders from local secondary schools, Ashcroft High, Stopsley High and Putteridge High who will work directly alongside TUI’s employees in similar roles to inspire every child to find a sport they enjoy.

Following the day, TUI will maintain and strengthen their links with these local schools to ensure a sustainable legacy is established for all those involved, including funding new sports clubs in primary schools and providing work experience opportunities for the secondary school students.

TUI have empowered their current group of placement students to develop aspects of the programme with us who we met with last month to brainstorm ideas on engaging parents. Thomas Barnett, Early Talent Manager from Tui says,

“We are really excited about this project and see this as a great opportunity to get involved in the local community and at the same time boost staff morale and engagement. Moreover, we hope that the Games will inspire the children to start thinking about their future prospects.

We have also met with Active Luton and Luton Borough Council who have expressed their support for the project and have been extremely pro-active to help us kick-start the first ever TUI Games. They will continue to be central partners in making this a huge success in the area.

Luton, watch this space! #TUIGames #DiscoverYourSmile


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