SportInspired partnership with UBS wins 2016 London Sport Resources Award

January 23, 2017
SportInspired partnership with UBS won the 2016 London Sport Resources Award

SportInspired partnership with UBS won the 2016 London Sport Resources Award


SportInspired’s long-standing partnership with UBS was awarded one of eight prestigious awards by London Sport in recognition of the charity’s approach to maximising the impact of resources to deliver social change through grassroots sport.

The SportInspired ‘UBS Games’ programme in Hackney won the 2016 Resources Award, supported by the Greater London Authority. UBS has partnered with SportInspired for the last eight years. Since 2009 the firm has provided a combination of volunteers and funding towards the ‘UBS Games’ to increase activity levels, confidence and life-skills among young people in Hackney, by helping them find a sport they love. UBS volunteers are at the heart of programme delivery, with hundreds of UBS employees annually volunteering and fundraising to deliver the Games. The programme empowers them as role models for young people, while building a long-term relationship between UBS and the community.

The programme was introduced in response to the levels of deprivation and physical inactivity in the borough – Hackney is the second most deprived borough in London and at the time had only 43% of pupils participating in physical activity inside or outside school, compared to the 55% national average. To help address these challenges, since their inception, the ‘UBS Games’ programme has supported more than 7,000 children in Hackney to become more physically active and has worked with over 1,000 children to improve their employability skills. With UBS’s support, the charity has established 68 school sports programmes and has engaged 2,500 corporate volunteers.

SportInspired’s CEO and founder, Richard Raynes, commented: “We are thrilled to have been recognised for the impact that our programmes have in terms of increasing the levels of physical activity, developing young people’s skills and bringing communities together.”

“When we first started working in Hackney, we were astounded at the disconnect between local community clubs, housing associations and schools – preventing the clubs from reaching children and helping them get more active. Our experience over the years has taught us that this is a relevant issue for a lot of deprived communities in the UK – not so much the lack of resources, but the connectivity between them.”

“Our approach to addressing this challenge was developed through our ‘UBS Games’ partnership – we put the asset-based community development approach (ABCD) at the heart of our model, allowing us to deliver more for less. Our Games support communities to be more resourceful with what they’ve already got.”

Nick Wright, Managing Director, Global / EMEA Community Affairs, UBS said: “We are absolutely delighted to receive this award for the partnership with SportInspired. UBS has supported SportInspired since its inception as part of our strategic Community Affairs programme, which has targeted support towards our neighbouring Borough of Hackney for over 30 years. UBS values its partnership with SportInspired because of the charity’s ability to develop and execute programmes that create lasting community change, engage employees year after year, and which help meet our Community Affairs programme objectives.”

SportInspired’s goal in 2017 is to reach over 12,500 children in the UK by delivering programmes in 25 communities. Their work in Hackney continues this year with the ‘UBS Games’ scheduled for this summer.


For further information, contact:
Lidia Borisova
SportInspired Development Director
Tel: +44 75 8062 8576

About SportInspired

SportInspired is a national charity based in London, but works with people all over the UK. The charity’s vision is of connecting communities, where people enjoy being active. Its mission is to turn the tide of inactivity through fun and inclusive community programmes which bring together local businesses, sports clubs, schools and councils, inspiring new connections, life skills and opportunities.

SportInspired started in 2008 and since then, has worked with over 70,000 people across the UK with a strong vision, backed by big ambitions of how to increase and develop further. SportInspired was awarded a Big Society Award by David Cameron in 2013 for the work that they do. At the time, the Prime Minister said: “SportInspired are bringing together people in communities across the country and using the power of sport to build young people’s life skills, confidence and to improve their health. I’m impressed by their fast growth and their simple, yet powerful ambition.”

About UBS

UBS provides financial advice and solutions to wealthy, institutional and corporate clients worldwide, as well as private clients in Switzerland. The operational structure of the Group is comprised of our Corporate Center and five business divisions: Wealth Management, Wealth Management Americas, Personal & Corporate Banking, Asset Management and the Investment Bank. UBS’s strategy builds on the strengths of all of its businesses and focuses its efforts on areas in which it excels, while seeking to capitalize on the compelling growth prospects in the businesses and regions in which it operates, in order to generate attractive and sustainable returns for its shareholders. All of its businesses are capital-efficient and benefit from a strong competitive position in their targeted markets.

UBS UK’s Community Affairs programme aims to overcome disadvantage in its neighbouring London Borough of Hackney and surrounding communities by supporting education and social entrepreneurship through a combination of targeted funding and the commitment and skills of its employees.

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