4M Children live in poverty in the UK
40% Children in England's most deprived areas are overweight
81% Children living in poverty don't participate in sports clubs


Children growing up in poverty are three times more likely to suffer mental health issues and twice as likely to face obesity than their more affluent peers. Inactivity can lead to a lack of confidence, depleted sense of purpose and can often drive anti-social behaviour.

The communities in which these children and young people live are often fractured. High levels of unemployment, crime, disengagement and gang activity combine to exacerbate apathy and disconnection.

Sport is a powerful tool used to overcome these issues, build aspiration and bring communities together.

Play. Believe. Achieve.

If you would like to improve the lives of children in the UK please get in touch.

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